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at a Glance
Corporate Strategy
The Group's business strategy is built on the following four central pillars:
- Maintain the market leadership position in the minibus
sector by introducing new models of the segment-defining
minibuses at competitive prices. With the launch of the
new face-lift versions of the Group's current model and
the domestic versions of the Toyota "Granvia" (known as
"Granse" in the PRC), the Group is well-positioned to consolidate
and further expand its market share in the minibus sector
in the PRC;
- Attain market leadership in the premium sedan market in
the PRC through the BMW Joint Venture. With the strong brand
name, innovative engineering, emotional appeal and pioneering
design, the Group believes that the BMW sedans produced by
the BMW Joint Venture will make an unprecedented impact on
the premium sedan market in the PRC;
- Endeavor to become an active player in the Chinese automotive
components industry by introducing high quality automotive
components (such as engines, axles, safety systems and electronic
systems) at competitive prices.
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