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Corporate Strategy

The Group's business strategy is built on the following four central pillars:

  • Maintain the market leadership position in the minibus sector by introducing new models of the segment-defining minibuses at competitive prices. With the launch of the new face-lift versions of the Group's current model and the domestic versions of the Toyota "Granvia" (known as "Granse" in the PRC), the Group is well-positioned to consolidate and further expand its market share in the minibus sector in the PRC;

  • Attain market leadership in the premium sedan market in the PRC through the BMW Joint Venture. With the strong brand name, innovative engineering, emotional appeal and pioneering design, the Group believes that the BMW sedans produced by the BMW Joint Venture will make an unprecedented impact on the premium sedan market in the PRC;

  • Endeavor to become an active player in the Chinese automotive components industry by introducing high quality automotive components (such as engines, axles, safety systems and electronic systems) at competitive prices.
 
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  Legal notices and terms l Last Update 02-02-2012 © Brilliance China Automotive Holdings Limited 2004